Rameez’s Newsletter

The Ratings era is over. Know which shows drive Subscribers.

The age of “how many people watched the Super Bowl” is over. Introducing... Antenna Subscriber Views.

Oct 15 • 

Rameez Tase

7

1

July 2025

The AI-native marketing analytics startup

How will consumer services solve customer churn in an AI native world?

Jul 25 • 

Rameez Tase

1

May 2025

The Streaming Wars' next battle: The Battle of the Skinny Bundle

The next battle in The Streaming Wars appears to be The Battle of the Skinny Bundle. Here are three major chapters in this saga, as I see things.

May 2 • 

Rameez Tase

February 2025

2025: The year "The Streaming Wars" flipped to "The Distribution Wars". '

Examining the 5 leading strategies of The Great Rebundling

Feb 3 • 

Rameez Tase

January 2025

December 2024

Digital advertising is set for another massive disruption wave

Four megatrends unfolding

Dec 19, 2024 • 

Rameez Tase

6

On remote work

The professional – and personal – considerations of building a remote-first company

Dec 1, 2024 • 

Rameez Tase

2

November 2024

Yes, Churn is bad — but maybe we're looking at Churn the wrong way?

The magic of "Net Churn"

Nov 10, 2024 • 

Rameez Tase

1

6

August 2024

May 2024

The CMO's next big battle: over-attribution

Spoiler alert: this goes so, so much deeper than just the CMO...

May 21, 2024 • 

Rameez Tase

 and 

Whit Harwood

March 2024

OK, so, streaming has a churn problem...

Analyzing the data – Defining the problem – Coming up with a solution

Mar 25, 2024 • 

Rameez Tase

 and 

Reid DeRamus

8

February 2024

Time for an inflection point in consumer social?

Most of the criticisms of algorithms are just plain wrong. But the most convincing one? We're just bored of their recommendations.

Feb 12, 2024 • 

Rameez Tase